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Pakistan has been struck by the worst flooding in its history in late July 2010. The devastating floods have affected around 20 million ( 6 million are children ) people and killed 1500, but UN officials suggested the death tolls could prove to be higher.
UN spokesperson Maurizio Giuliano said:
” This disaster is worse than the Southeast Asia Tsunami, the 2005 Pakistan earthquake and the Haiti earthquake. ”
Social Media earned a spot alongside relief planner and traditional news media. The user-generated messages supported organizations on a second by second basis. Social Media has become the medium in which every body spread the word.
The most important part of social media impact is, it makes people (like us) feel like they are empowered enough to make a difference. Real-time communication platforms like Twitter and Facebook helped spread the word about what’s happening within and how one can help.
Qalandar Memon, a volunteer, respond to the question how social media is helping his organization to help floods victims:
“Yes it is useful. It allows me to get the message to people and keep them updated. This has helped increase donations and also transparency. So people on my Facebook who I have not met for many years have being sending money. While, they can also keep apace with what his happening through my updates.”
NPOs from Pakistan and around the world utilized social media especially Facebook and Twitter to raise fund for the victims. In fact some good people from Pakistan are still working for victims and using Facebook as their primary communication tool.
Another small community of individual raised 2 Millions for the victims.
You don’t need to be super rich to give a helping hand especially in a crisis such as this. Tweets & status updates of NPOs are being reshared by their followers, motivating masses across the world to donate for relief.
Facebook users in Pakistan were more informed about flood disaster and relief than others. Millions of pictures and videos of victims and affected areas were being shared.
People are showing that we can make a genuine positive impact on our world in the age of Facebook and social media.
It is true that Facebook isn’t going to heal the people of Pakistan alone. It is just a collection of tools, it’s up to us the people to make the real impact on our world. And believe us banning will not bring a harmony to Islam, Pakistan or You. When whole world is moving forward, why the hell we do not grow up, why the hell we are being run by few illiterate minds who don’t want to see us empowered, well-informed.
It is your turn now, speak up, spread the word. Go make some noise for good.
Have your say in comments.